YOU HAVE THE EDGE
IXU. Three letters. You make the rules, you create the definition.
I challenge you, I embrace you, I dare you, I respect you.
IXU.
The ‘x’ is a variable you can fill in the blanks to. What kind of identity do you want to create? What mentality do you want to bring onto the field?
At IXU, we believe we are the beginning of a new era in South African cricket. A new generation that is bold and innovative. That keeps its cool while heating things up.
Made of leadership and creativity, we provide premium sporting goods to the modern customer and assure absolute quality so you can focus on building your performance on the field.

The inception and creation of IXU – a legend is born. The first IXU bat model was crafted alongside Faf du Plessis, our Enigma.

IXU’s official brand launch makes news in SA Cricket Magazine. IXU sponsors the Afrikaanse Hoër Seunskool 1st cricket team.

A new powerhouse. IXU’s Axon range launches, completing our three ranges.

IXU becomes the official ball sponsor of the Northerns Titans & naming sponsor of the amateur boys’ team/Northerns Titans.

Flying high. All 3 IXU ranges make it into the Proteas side. Faf du Plessis Enigma, Andile Phehlukwayo Nexus and Heinrich Klaasen Axon.

IXU launches luxury travel and sports luggage range. The limited edition Enigma Pink debuts at The Wanderers Pink Drive Cricket Day. Official clothing supplier to the Northerns Cricket Union.

Official sponsor of the Namibia Men’s national team. Faf du Plessis named South African Cricketer of the Year.

Official sponsor of the Namibia Women’s national team.

IXU debuts on the global stage as the official apparel sponsor of the Namibia Men's national team at the T20 World Cup.

IXU Ambassador Sune Luus captians the Proteas Women's side in the Commonwealth Games.

Two IXU Ambassadors, Faf du Plessis and Heinrich Klaasen, make it into the Team of the Tournament for the 2023 IPL.